According to the survey, Black Friday remains the most popular shopping day, with 131.7 million individuals (72%), indicating that they plan to purchase on that day. Cyber Monday comes next, with 72.3 million individuals, or 39% of respondents, planning to shop. A record 183.4 million consumers (up from the previous high of 182 million in 2023) expect to buy in shops and online between Thanksgiving Day and Cyber Monday in 2024.
Deals that are “too good to pass up,” according to 57% of respondents, are the main reason why consumers are still so committed to taking advantage of the official shopping holidays. Following this, 28% of respondents cited a love of tradition.
Deals that are “too good to pass up,” according to 57% of respondents, are the main reason why consumers are still so committed to taking advantage of the official shopping holidays. This is followed by a love of tradition, which 38% of respondents cited. Is there a better day-to-shop sale than another? Which shopping holiday wins out when Cyber Monday and Black Friday are compared? Here’s what you need to know.
What is Black Friday? What day is Black Friday in 2024?
This year, Black Friday falls on Friday, November 29, as it occurs on Thursday, November 28, the day after Thanksgiving. The name became popular in Philadelphia by 1961, but it wasn’t until the late 1980s that retailers took advantage of the occasion to reframe the day as something more positive. They came up with the analogy of stores going from being “in the red” (having a financial deficit) to being “in the black” (having a profit) after the day after Thanksgiving.
Black Friday Benefits
- Discounts on well-liked products are the main focus of Black Friday. Big-ticket items that are rarely on sale during other times of the year can be found at better prices.
- Black Friday in-store shopping is a custom for many people. The excitement of obtaining what you desire enhances the festive atmosphere.
- Before making a purchase, you may view and test products, which is particularly useful for things like apparel and gadgets.
What Is Cyber Monday? What date is Cyber Monday in 2024?
The first Monday following Thanksgiving is known as Cyber Monday. It will fall on Monday, December 2nd this year. It started off as a sort of reaction or addition to Black Friday and eventually became just as profitable for merchants.
The National Retail Federation came up with the official term in 2005 after observing a spike in online sales the Monday after Thanksgiving. People started shopping for their holiday lists using their then-faster internet connections at work rather than at home.
Cyber Monday Benefits
- You don’t need to visit the stores on Cyber Monday because you can shop online from anywhere.
- You can acquire products in various categories because numerous online businesses participate.
- To get the greatest offers, you can compare rates on other websites.
Is Cyber Monday superior to Black Friday?
Back when physical stores and in-store flash discounts were more common, Black Friday and Cyber Monday were two different occasions. Nonetheless, the two have become more or less intertwined because many consumers now choose to shop online throughout the year, and companies are increasingly stretching the shopping holidays into multi-day events to profit.
Best Black Friday Offers
Black Friday Week at Amazon began on November 21 and will end on Friday, November 29. Up to 55% off a number of Amazon products, such as Beats headphones, Kindles, Amazon Fire Smart TVs, and Ring doorbells, are available. In addition to thousands of other discounts, Levi’s family denim and OROLAY clothing are up to 50% off.
On November 11, Walmart began giving up to 70% off a wide range of products, including cookware, cosmetics, toys, and apparel, as part of their online early Black Friday sales.
Greatest Cyber Monday offers
The best offers from stores like Amazon, Best Buy, Target, and Walmart are frequently saved for Cyber Monday, but they are also frequently offered for at least two days, if not an entire “Cyber Week.”
Beginning on Friday, November 29, and lasting until Monday, December 2, Amazon’s Cyber Monday event gets underway before the actual day. The offers are as varied as usual, with up to 50% off equipment such as Eufy security cameras and JBL headphones, 55% off Zinus beds, 40% off select Bissell and Tineco vacuums, and 20% off Stanley drinkware.